"It is impossible to escape the rampant popularity of pizza. From Claes Oldenburg’s “Pizza Palette” to Macaulay Culkin’s “Pizza Underground,” pizza is almost as big as the internet itself. The global pizza-eating average is 350 slices per second. The round shape flashes at us in the form of badly-made gifs, makes us salivate with hunger on Instagram and plays an important role in movies and TV shows. It frequently reveals its soft side in a cameo at a birthday party or joins us on the corner after the club in its most trashy sliced state. It is a fast food, a frozen food, a diet food and a culinary delicacy baked into one and a super meme of our time. Pizza is a cultural icon so deeply steeped in innovation and tradition that hardly anything can compete. Because pizza is so easily loved, shared and re-invented, it also serves as a widely-used metaphor and symbol, endlessly appropriated to uphold cultural norms. No wonder that pizza has become a philosophical and social mode, rather than simply a culinary treat. Today, it is a universal, omnipresent, truly globalized and networked concept – a cultural fact that provides an extraordinarily large canvas for cultural expression and manifold projections in both the digital and the non-digital. Pizza is so native to the Internet that it even became the protagonist of the first transactional website.

With the title PIZZAG8, the installation makes reference to the much-discussed online #pizzagate scandal, a “fake news” item that circulated on social media and shook the 2016 U.S. presidential elections. Used as a vehicle for the show concept, it indirectly points towards the power of the internet meme."

– Text from THE PIZZA READER by Alain Bieber, Konstanze Schütze, and Ella Tetrault.





Collaborators included CYBERIAN, DJINN, EXAKANTHON, FLÖKOSH, HELLFUN, IINATTI, SSAALLIIVVAA, V3STA, VOIN DE VOIN, VVICKY & OTHERS.

From 02.2018 - 05.2018 the soft sculptures were exhibited in PIZZA IS GOD @ NRW FORUM in Düsseldorf. The text above is an excerpt from the catalogue that accompanied the exhibition.